Staying Connected

Everybody wants to be connected and technology helps us get connected, either through our wi-fi connection at cafes like Starbucks, Seattle's Best or my wife's favorite, Figaro at Rockwell.

At home, through Globe Visibility my laptop is connected.

But beyond technology, everybody wants to get connected through SNS or social networking sites. These includes the popular sites like Friendster, LinkedIn, My Space, Facebook, Six Degrees and hundreds of other SNS.

Social networking has gone beyond being linked or connected to friends and families. It has become an important marketing communications tool that brings brand messages across the Internet to millions of users. It is measurable and targeted. Photo of LinkedIn logo at their office lobby in

Am developing a column on social networking for my April column at the Manila Times.

And with the growing importance and impact of SNS, there will a Social Networking and eBusiness Conference Philippines 2008 will be held at Hotel Intercontinental, Ayala Avenue, Makati City on May 20 and 21, 2008.

For more information, please call: Ms. Maricor Tornea and Angie Tuzon, Project Managers, at telephone numbers: +632- 896-0639, 896-0637, 899-6216, email: fiera@info.com.ph, visit web site: http://www.fmi.com.ph.