Saturday, July 19, 2008

12 million on-line videos viewed!

The digital world continues to expand in numbers and figures as more Americans viewed 12 billion videos online last May 2008. According to comScore, Fox Interactive Media gained an increase in market share on videos viewed at MySpace.com

May 2008 data from the comScore Video Metrix service, reported an increase of 45% from last year. Our guess is a good as mine as which site accounted for more video viewed. Google sites had most videos viewed with 4.2 billion videos. I can’t imagine how many on-line hours that translates to. This represented 35% of all videos viewed.

Yup, YouTube.com accounted for more than 98% of all video viewed. The first videos were probably uploaded around February 2005, when three former Paypal employees (Chad Hurley, Steve Chen and Jawed Karim) created YouTube. It is estimated around 100 million vidoes are hosted on their website! And growing every hour with around ten hours of video uploaded every minute.

In second place is Fox Interactive. They had 778 million videos (6.4 percent), which was showed a 1.3 share points versus April.


Yahoo! Sites (3rd) with 347 million followed by Microsoft Sites (4th) with 246 million. Yahoo was founded by two young Stanford University graduate students Jerry Yang and David Filo in January 1994. Your guess is a good as mine as to how many yahoo addresses we have. I have four!

At Hulu.com, which is a joint venture of NBC and Fox debuted in 10th position with 88 million videos being viewed. Please note that this site features full-length broadcast TV programs.

Other major findings from May 2008 revealed that The average online video viewer watched 228 minutes of video. Me? Not even an hour of on-line video viewing time. Hehehe.

Plus, around 82.2 million viewers watched 4.1 billion videos on YouTube.com or around 50.4 videos per viewer. The duration of the average online video was 2.7 minutes.

You can visit http://www.comscore.com for more on-line news and updates.

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