More and more brands are maximizing the use of digital media to reach out to their target market. Chart is from Comscore Media Matrix
One of these brands include Nickelodeon. In an article by Andrew Hampp published at AdAge last February, he reports that the network saw 3,000,000 visitors to network's five websites.
The news article also quotes Jim Perry, exec VP-ad sales for Nickelodeon and MTV Networks' Kids and Family Group. "We have a lot of different business on the digital front, whether it's Nick or Neopets or Addicting Games or Shockwave."
At home, we do have Nickelodeon at home. Sometimes, I catch a good program. But now, I think I will visit their website and be one of the 3 million visitors.
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