Yes, the New York Giants won over the New England Patriots. But I guess, a bigger winner are the sponsors who reached 97.5 millions viewers and Fox network who earned millions of dollars for this sporting event. According to Fox Network, the New England Patriots and the New York Giants game was the most-watched game of the Super Bowl. 93 million viewers watched last year’s game.
Citing figures from Nielsen Media Research, Fox reports viewership came close to matching the most-watched network-TV program of all time. Guess, what TV series? Remember MASH? It’s last episode reached nearly 106 million viewers.
The previously most-watched Super Bowl took place in 1996 when about 94.1 million viewers watched the game on NBC.
Technology further spread its impact and influence. GoDaddy.com website received 1.5 million hits who watched a version of a TVC that had been rejected by Fox Network.
MySpace also scored major goals during the game. Around 14.5 million views viewed TVCs. Ince both Fox and My Space are owned by News Corp, the network ran on-air promotions during the game urging viewers to visit My Space. Advertisers were able to offer incentives to viewers who watched ads on-line.
Wish I had watched that game too!
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