Monday, February 15, 2010

Growth of digital information

Like me, you probably also have too much information on your laptop. Which is one reason why am looking for an iOmega EGO external hard drive. Anyone know where I can find one?

According to the latest IDC Digital Universe White Paper, sponsored by EMC, there has been a five-fold growth in four years of digital information. Yup, that includes digital pictures we upload on Facebook or Friendster or music we buy and download from iTunes. And the more affordable costs of digital gadgets and equipments have contributed to the increase of digital information.

The study reveals that next year, individuals like you and me will create 70% of information in the digital universe. This study examined how IT departments were coping with the growth (or rather the boom) of information and how money was being allocated to manage corporate data. From the 405 respondents, 92 were from the financial, manufacturing, telco and energy sectors in the Philippines.

“Within the Philippines’ telecoms industry, the challenge is now about which telco can offer the most value-added and creative content in order to expand consumer offering that provide end to end solutions on the go,” says Ronnie Latinazo, Country Manager, EMC Philippines. I am sure both Globe and Smart are fighting toe to toe to get these value-added and creative content to their subscribers. Unless, you see a network out of coverage reach message.

For companies, there would be an increasing need for security, compliance and preservation of digital information. A key element in the IDC study showed that data security is still a missing key element in information management strategies. From the total 405 respondents, some companies still don’t have data security policies in place.

“Companies are under tremendous pressures to achieve higher levels of efficiency with existing technology that have now because IT budgets are often reduced or unchanged despite an increase in demand for constant upgrades,” says Latinazo. Yup, we have heard of “doing more, with less.” Given the tough economic times, IT budgets are really being affected.

Sometimes, with reduced IT budgets, companies face a continuing challenge on the customer front. Respondents from the five countries who were part of the IDC survey (Philippines, Singapore, Malaysia, Thailand and India) say “they need to deploy technological products and services in more innovative and strategic ways.”

My IT budget? Around 5,000 pesos for a portable 500 GB iOmega EGO. Anyone know where I can get one? Preferably colored red.

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