Music Piracy

During the second day of the IPR Conference held at the EDSA Shangrila Hotel, I eagerly sat and listened to Ken Leung of IFPI talk about music piracy. Ken is Regional Operations Officer of IFPI Asian Regional Office. He has many years of experience in tackling IP theft and has participated in many raids in the Region.

According to the IFPI website, this organization has 1400 members in 72 countries and represents the recording industry worldwide. IFPI also has affiliated industry associations in 44 countries. It’s mission include, promoting the value of recorded music, safeguarding the rights of record producers
 and expanding the commercial uses of recorded music.

Ken explains to his audience what SIDs or Source Identification Codes found in original music CDs. There are actually two types of these codes, namely: the mould codes and mastering codes. Look at your original music CD. The mould code is found in the inner ring. An example of this code is “ifpiA103.” This code identifies which manufacturing plant replicated the CD. While in the outer ring is the mastering code. Ken explains that this code “tells us that the master of the disc was made by which plant in which country, like where the sampler was made. An example of this code is IFPI LAB12. LAB is the plant code.

“Obliteration of the SID Code suggests piracy,” says Ken.

Ken also described some of the biggest challenges on music piracy. He describes “high quality counterfeits” which have better printing, packaging and contents. He says, “It is almost the same as legitimate ones.”
Another is “cross border piracy” wherein the replicating plant in one country has already closed but there are no records of replicating lines.

He cites the case of 12 containers with replicating machines shipped from Canada and the US to the Philippines. “Last May, together with the Bureau of Customs, these replicating machines were confiscated. The OMB refused to grant a license for import to the Chinese businessman,” adds Ken.

David Blakemore adds, “A lot can be done internationally to trace movement of goods and equipment.” There is a need for more intelligence sharing among law enforcements and government agencies. David has 34 years experience with the New Zealand Customs Service.

There is definitely a need for more partnerships and collaboration between government and private sectors for stronger enforcement of the IP laws. This IP Conference is also a good step towards better public education to increase the respect for intellectual property.