Saturday, May 9, 2009

Star Trek's Reboot at US$31 million

According to www.variety.com, Star Trek made an estimated US$31 million at the box office when it entered into warp drive last Friday.More than the millions it made across 3,849 theatres, the story and its young characters made a strong presence among old and new Trekkie fans.



Photo shows the young Kirk on the newest bridge of the Enterprise.

While the 11th film on the Star Trek franchise is called a “reboot,” the movie is estimated to surpass previous opening day presence from J. J. Abrams’ “Mission Impossible” which gained US$16.6 on its first day. This was Abrams’ directorial debut! It has also out-grossed the $12.9 million generated by 1996's "Star Trek: First Contact" on its opening day.

But what is a reboot? If you have a computer that is hangs, somebody would say, "you just need to reboot."

Isn’t this 11th film a prequel as it describes how the Roddenberry’s characters first met, enter the Starfleet Academy and established their friendships.

Yup, “Star Trek” tells of the birth of James T. Kirk aboard a shuttle-craft as his father crashes the USS Kelvin into a Romulan starship.

Reboots actually seek to rebrand franchises that seem to have lost its appeal and formula among its audience. Remember “Batman Begins” which revitalized the franchise. Or even the recent 007 “Casino Royale.”



Photo shows Kirk and Sulu fight Romulans as they try to break the drill. I remember Kirk asked Sulu, "What kind of fighting did you train for?" Sulu replies, "Fencing."

The young crew of "Star Trek’" Chris Pine (Kirk), Zachary Quinto (Spock), Karl Urban (Bones), Simon Pegg (Scotty), John Cho (Sulu), Zoe Saldana (Uhura) and Anton Zelchin (Chekov). Plus Winona Ryder as Amanda Grayson, Spock's mother and Bruce Greenwood as Christopher Pike, who was the first captain of the Enterprise.



Eric Bana plays a villiain, Nero, Romulan who witnessed his planet destroyed by a supernova.

The original Mr. Spock, Leonard Nimoy, comes back from 129 years and again, says, “Live Long and Prosper.”

Since 1979, there have been 10 feature films based on Gene Roddenberry's '60s TV series. The highest grossing "Star Trek" film to date remains 1986's "Star Trek IV: The Voyage Home" with $109.7 million at the U.S. domestic box office.

Photos from Paramount Pictures at http://www.craveonline.com/entertainment

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