Just a click away

Am sure many of us, specially, those in marketing and digital media would find banner ads interesting.

Others, simply ignore these ads. Some, find them annoying or distracting. Some companies have questioned their effectiveness.

But these ads still does illicit response from many web users. According to a study from iProspect, there is indeed some benefits from of online ads. The study says that when Internet users were asked to find out what actions they took when viewing a display ad on an ad-supported Website, results showed that nearly one-third said “they clicked on the ad.”

Other results showed that 38% visited the advertiser’s site through search results, 11% searched but did not click on any of the results, and 14% searched, visited the site and purchased the product advertised.

“In essence, search is an alternative mechanism for Internet users to respond to online display,” said Robert Murray of iProspect.

He adds,” If marketers are going to invest in display then they should leverage search marketing to help them capture the demand that display advertising creates.”

Online advertising is still a growing medium, specially here in the Philippines. You can see many pages around the web with advertising, whether it be a local flower shop or a multinational brand from P & G or Unilever. I see more growth for online advertising, specially, during these times of recession where marketers are looking for more measurable and cost-efficient results.

Plus there will definitely be a lot of buzz about online advertising during the next advertising congress to be held in Baguio City in November.

Chart from www.emarketer.com