12 million on-line videos viewed!

The digital world continues to expand in numbers and figures as more Americans viewed 12 billion videos online last May 2008. According to comScore, Fox Interactive Media gained an increase in market share on videos viewed at MySpace.com

May 2008 data from the comScore Video Metrix service, reported an increase of 45% from last year. Our guess is a good as mine as which site accounted for more video viewed. Google sites had most videos viewed with 4.2 billion videos. I can’t imagine how many on-line hours that translates to. This represented 35% of all videos viewed.

Yup, YouTube.com accounted for more than 98% of all video viewed. The first videos were probably uploaded around February 2005, when three former Paypal employees (Chad Hurley, Steve Chen and Jawed Karim) created YouTube. It is estimated around 100 million vidoes are hosted on their website! And growing every hour with around ten hours of video uploaded every minute.

In second place is Fox Interactive. They had 778 million videos (6.4 percent), which was showed a 1.3 share points versus April.


Yahoo! Sites (3rd) with 347 million followed by Microsoft Sites (4th) with 246 million. Yahoo was founded by two young Stanford University graduate students Jerry Yang and David Filo in January 1994. Your guess is a good as mine as to how many yahoo addresses we have. I have four!

At Hulu.com, which is a joint venture of NBC and Fox debuted in 10th position with 88 million videos being viewed. Please note that this site features full-length broadcast TV programs.

Other major findings from May 2008 revealed that The average online video viewer watched 228 minutes of video. Me? Not even an hour of on-line video viewing time. Hehehe.

Plus, around 82.2 million viewers watched 4.1 billion videos on YouTube.com or around 50.4 videos per viewer. The duration of the average online video was 2.7 minutes.

You can visit http://www.comscore.com for more on-line news and updates.

iPhone Searches

According to data from the comScore Marketer service, 1.3 million people conducted 6.9 million searches for iPhone-related terms in April 2008.

The news release says that the search term iPhone generated nearly 1.5 million search. Wow! And that includes my own search for iPhone. I did ask my cousin Patrick Velez, before he visited Manila a couple of weeks ago, about an iPhone. Unfortunately, he had flown to Manila even before it was launched in the States. Now, I need to talk to Senco Link Technologies to get my iPhone.

There was really a lot of speculation and rumors about the entry of the new iPhone into the market, even before Apple CEO Steve Jobs before he spoke publicly about it.

Can you imagine if that 1.3 million translates into actual purchases? All these searches indicate intent to purchase and again demonstrate that Internet technology works.

Now 45

I attended a Asian Institute of Management conference this morning at the SMX, Mall of Asia. It was all about the country being competitive. Now, we are Number 45 in the Competitive Rankings.

Eill upload data and research findings soon.

Adobe Acrobat Innovates

Together with the Adobe team from Singapore, the EON agency launched the new Adobe Acrobat 9 software to the Philippine market. The media launch event was held at Makati Shangrila Hotel, in the heart of the Makati Central Business District,




Two experts from Adobe Acrobat Singapore easily explained and described the new advantages and benefits of Adobe Acrobat.





Our media guests listened eagerly at the innovations. Photo shows (from left to right) Yammie from Net 25, Edison Ong from Manila Bulletin, Christine Sendin from EON (who is attending her first media event) and a blogger from Good News Phils.


Lawrence Casiraya of Inquirer.net askes a question. Lawrence, probably, knows me well as he caught the episode of "Mel and Joey" last November 2007.


And that's me on the left hosting the program, after the product demonstration. Now, three lucky media guests get a chance to win a nice laptop bag. Marian, a young journalist from Manila Times, Kim Bernardo of NBN Channel and a blogger won.

But really, ultimately, all the users of Adobe Acrobat wins as they enjoy the innovative benefits of the latest version of Adobe Acrobat. It is more interactive, much easier to navigate and greater compatibility.